Required Data Feed Fields and Template

Feed 2.0

• Is auto-mapped based on the column name
• Allows merchants to submit separate items for the same product that vary on color, pattern, and/or material
• Allows merchants to provide more information for each item such as gender, age group, sizes available, and additional images

File Format

• Delimited Text Tile
• Acceptable delimiters: Tab, Pipe, Tilde, or Comma. Field values can be enclosed in quotes with the exception of Product URL, Image URL or Price
• Files can be zipped
• Character encoding accepted: ASCII, Latin-1 (ISO-8859-1), Latin-9 (ISO-8859-15), UTF-8, UTF-16BE, UTF-16LE, Windows-1252. If no character encoding specified, we will assume Latin-9.
• File must have a header row and use our exact field names. Capitalization, space/underscore/dash differences will be normalized
• We do not have the ability to custom map column names at this time.
• Each line must contain the same number of delimiters.
• We will accept Google product feeds

Field Overview Below are the available fields and the field name that MUST BE USED EXACTLY AS LISTED BELOW IN THE HEADER OF YOUR FEED. If the field is not required you may omit the entire column or leave the content blank.
Field Detail – FIELD NAME MUST MATCH EXACTLY

Field Name	Description
Unique ID Formerly MPID	Required Unique identifier for the item. Must be unique within your account meaning it must be used only once within the feed and should not be used for a different item in a subsequent update. The unique id should remain consistent for the same product each time a new feed is submitted. This field is displayed in the Merchant Interface Bidding and Reporting tools.
Title	Required Name of product. Include brand name, color, type of product and gender (if applicable.) Do not include size unless the price differs by size. Correct: Sage Green 120” Round Tablecloth Ivory Ralph Lauren King Duvet Women’s Calvin Klein Blueberry Jersey Dress Incorrect: Women’s Calvin Klein Blueberry Jersey Dress – S Women’s Calvin Klein Blueberry Jersey Dress - M Sam Edelman Tara Ivory Womens Pumps Size 7 Sam Edelman Tara Ivory Womens Pumps Size 8 Do not include promotional or extraneous information, keywords, HTML, or All Caps.
Description	Required Description of Product Do not include promotional messaging, HTML, or All Caps
Category	Required identifiable text string or breadcrumb we can use to categorize your products. Google/Bing categories are accepted as well. Examples: Apparel>Clothing & Accessories>Handbags Men's Sneakers Home & Garden>Bedding>Duvet Cover Character Limit: 1,000
Product URL	Required Link to the product page. Must start with http:// or https:// Escape/encode any special characters.
Image URL	Required Link to product image so that it can be downloaded. Image should match the color, pattern, and/or material of the item. Must start with http:// or https// Images must be jpg, gif, bmp, or png. TIFF format is not supported. Preferred size is 1000x1000, we will accept between 450x450 and 1000x1000. Escape/encode any special characters
Additional Image URL	Optional Additional image URLs for different views of an item. Up to 10 additional URLs can be provided. Separate each URL with a comma. Must start with http:// or https:// Images must be jpg, gif, bmp, or png. TIFF format is not supported. Preferred size is 1000x1000, we will accept between 450x450 and 1000x1000. Escape/encode any special characters
Condition	Required The condition of the product 5 acceptable values: New Used Refurbished Open Box OEM
Availability	Required The availability of the product. 4 acceptable values: In Stock Out of Stock Available for Order PreOrder
Current price	Required The price that it’s currently selling for on merchant website. Numbers only, no currency representation such as $ or USD. The price in this field displays with the product listing so this field must be populated for every product.
Original Price	Optional This is used to calculate the strikethrough price displayed on our website. Populate this field with the regular price of the item. If the current price is lower than the original price we will calculate and display a percent off. Numbers only, no currency representation such as $ or USD.
Brand Formerly Manufacturer	Required except for Media, Software, Video Games, and custom goods. List the brand or manufacturer name of the item.
GTIN Formerly UPC – ISBN - EAN	Optional for Media, Software, Games, and Books. Strongly recommended for all other categories. List the UPC for Media, Software, and Games. List the ISBN for books. UPC is a 12-digit number; ISBN is 10 or 13-digit number. EAN is a 13-digit number. Each different GPN should be listed on a new line. There is a 100 character limit for this field.
MPN Formerly SKU	Optional for Computers & Electronics, Recommended for others if available The Manufacturer Part Number will allow your products to be correctly classified and aligned to our global product catalog.
ASIN	Optional Amazon Standard Identification Number. Include this number if available for alignment and classification purposes.
Ship Cost	Optional If you offer flat rate shipping on an item, enter the shipping cost here. Enter a numeric value only in local currency; no currency representation such as $ or USD. No text, such as “Free”. For free shipping, enter a numeric value of 0.
Ship Weight	Optional If you have a shipping rule based on item weight use this field to enter the shipping weight. If you use standard UPS, FedEx or USPS shipping we can calculate the amount by zip code. You must set this up in the merchant interface using the Shipping Information link in the Manage Listings section. Enter weight in pounds. This field should contain only numbers.
Gender	Optional 3 acceptable values: Male Female Unisex Only one value may be submitted per item.
Age Group	Optional 2 acceptable values: Adult Kids Only one value may be submitted per item.
Size	Optional Recommended for other items where applicable. List the size for each item in this field, one size per line. There should be separate product listings for each size offered. Please be consistent in size phrasing for items with the same Item Group ID. For example, don’t use Small, Medium, Large for one item and S,M,L for another.
Color	Optional Recommended for other items where applicable. The color of the item. For multi-colored items, list all colors in the order of prominence, separated by a /. For example, if shoe is black with red trim, you would list the color as black/red. If the product comes in different colors (or color combinations), make sure to create separate listings for each color. Each color should be listed on a separate line. There is a 500 character limit for this field.
Material	Optional Recommended for other products. Enter the type of material that the product is made of. Examples include suede, leather, silk, denim, gold.
Pattern	Optional Recommended for other products that have a pattern. Enter the pattern or print featured on a product. Examples include polka dot, stripe, Chargers, A’s.
Item Group ID	Optional for product variants Enter the Parent SKU or shared identifier for different variants of the same product. All items that are color, size, pattern or material variants of the same item should have the same item group id.
Bid	Optional Used to set your CPC bids at the individual product level. If this field is blank the bid will default to the bid placed in the Bidding Tool. Enter a numeric value only; no currency representation such as $ or USD. For bids less than 1 dollar, make sure to use the decimal marker. For example, 0.30 for bid of 30 cents.
Promo Text	Optional Open text field used to advertise special offers, coupons or marketing messages. An additional $0.05 charge will apply in addition to your CPC bid rate. 50 Characters max. No HTML